CMA Fest Presented By SoFi Welcomes New And Returning Partners For 2026

SoFi, Busch Light, CELSIUS, Chevrolet, Dr Pepper, Good Molecules, Wrangler and More

Taking place June 4-7, CMA Fest presented by SoFi, is excited to announce this year’s lineup of new and returning brand partners elevating the fan experience throughout downtown Nashville. Back for its second year in an expanded footprint, Fan Alley returns as a vibrant fan destination located between the Chevy Riverfront Stage and Dr Pepper Amp Stage. Set along the Cumberland River, the space brings together interactive brand activations, exclusive giveaways and unexpected pop-up moments from festival partners, offering fans an energetic experience in the center of downtown Nashville.

SoFi is proud to once again serve as the official bank and presenting sponsor of CMA Fest, continuing a partnership aimed at inspiring people to achieve financial independence through the power of music. Festivalgoers who are SoFi members will enjoy exclusive access and perks at CMA Fest, including entrance to the SoFi Studio, a premium, members-only lounge featuring artist meet-and-greets, customized merchandise and a daily happy hour with complimentary drinks. Members can also earn 25% cash back rewards on eligible purchases throughout the festival. To learn more about SoFi’s premium member benefits at CMA Fest, visit sofi.com/cmafest.

Also returning are several CMA Fest staples including Busch Light, CELSIUS, Chevrolet, Dr Pepper, Good Molecules and NÜTRL Vodka Seltzer.

Anheuser-Busch, the Official Beer Sponsor of CMA Fest returns with Busch Light, along with NÜTRL Vodka Seltzer, the Official Vodka Seltzer Sponsor of CMA Fest. Fans can stop by the Busch Country experience in Ascend Park to enjoy meet-and-greets with NASCAR Cup Series driver Ross Chastain on Friday, as well as a variety of Country artists including Matt Stell on Friday, Jordan Davis on Saturday, and Priscilla Block and Nate Smith on Sunday. Guests can also snag fun Busch Light merch while supplies last. Busch Light will also be bringing its Flavor Showdown to CMA Fest where fans can sample three flavors and help Busch Light select its next flavor variety. NÜTRL is bringing refreshing fun to Fan Alley with its interactive “Tasty Shuffle” game for a chance to win branded merch, ice-cold sampling and fan-favorite offerings across the festival.

CELSIUS returns to bring the energy to the riverfront. Stop by the two-story CELSIUS Saloon inside Fan Alley to enjoy an ice-cold complimentary CELSIUS, recharge on the upper deck and receive custom merch giveaways.

Chevrolet, CMA’s longest-standing partner, returns as the Official Vehicle of CMA Fest with a major presence across downtown, including two fan-favorite stages—the Chevy Riverfront Stage at Riverfront Park and the Chevy Vibes Stage at Walk of Fame Park. Fans can visit Chevrolet’s Main Street, USA activation in Walk of Fame Park to experience the Chevy lineup, relax in the Bolt Charge-Up Lounge and enjoy pop-up experiences with a few surprise guests. Over in Fan Alley, CMA Fest goers can pose for an Ella Langley Dandelion inspired photo and create custom floral crowns, then stop over at Fan Fair X to shop The GM Store. Visitors can also take advantage of complimentary rides around CMA Fest from the “Catch A Chevy” hub outside Music City Center.

Dr Pepper, the Official Carbonated Soft Drink of CMA Fest, returns with its popular destination at the Dr Pepper Amp Stage in Ascend Park, offering live performances, free Dr Pepper cowboy hats, cooling towels, t-shirts and buttons and refreshing Dr Pepper Creamy Coconut samples throughout the day.

Good Molecules, the official Skin Care partner of CMA Fest, can be found throughout the festival providing fans with skincare sample packs to help them see a difference in their skin as well as festival visors—perfect for sunny days downtown. Returning this year is the “CMA Fest History Walk presented by Good Molecules” where fans can immerse themselves in a visual timeline of highlight moments spanning CMA Fest’s 53-year history along the John Siegenthaler Pedestrian Bridge downtown. Fans can also enjoy music from some of the newest and hottest breakthrough artists at the Good Molecules Reverb Stage at Bridgestone Arena Plaza.

New for 2026, Wrangler joins the CMA Fest lineup as title sponsor of the new Wrangler Remix Stage in Fan Alley and will bring The Wrangler Ranch to Acme Feed and Seed, where fans can take part in artist meet-and-greets, line dancing, giveaways and more. Tractor Supply Company joins as the festival’s first-ever presenting partner of the Spotlight Stage inside Fan Fair X, and fans can create their own bandana necklace at the brand’s adjacent activation. Alani Nu will bring a two-story Pony Up Club to life in Ascend Park with embroidered bandana giveaways, immersive photo ops and refreshing Alani Nu samples, SONIC will keep fans cool with SONIC Frozen Refreshers at their Thirst Trap activation in Fan Alley and Sam’s Club will feature summertime favorites at the Win Summer with Sam’s Club experience.

Returning to CMA Fest this year, “AMERICAN IDOL,” one of television’s most iconic talent competitions, will give aspiring artists the opportunity to audition in person for producers. Held during CMA Fest at Music City Center on Friday, June 5, the auditions will offer fans a behind-the-scenes look at the star-making process and a chance to step into the spotlight themselves.

Other exciting new and returning brand partners include America’s Navy, AARP, Dillard’s, Dreamliner, Dutch Bros, Hahn Wines, Kawasaki, Nitto Tire, PATRÓN Tequila, Roper, StageWater, STRAUSS and Tennessee Air National Guard, each bringing their unique brand energy to life across the CMA Fest footprint.

CMA Fest marketing support is provided by media partners including ABC, Amazon Music, Apple Music, Audacy, Country Living, Country Outdoors, the Country Music Hall of Fame® and Museum, Cumulus Media, GolfNow, iHeartCountry, Music City Grand Prix, Music City Rodeo, Opry Entertainment Group, Pandora, PEOPLE, SiriusXM and Spotify.

Official Stage sponsors for CMA Fest 2026 include:

Chevy Riverfront Stage at Riverfront Park – Presented by Chevrolet
Chevy Vibes Stage at Walk of Fame Park – Presented by Chevrolet
Dr Pepper Amp Stage at Ascend Park – Presented by Dr Pepper
Good Molecules Reverb Stage at Bridgestone Plaza – Presented by Good Molecules
Wrangler Remix Stage inside Fan Alley – Presented by Wrangler
Tractor Supply Spotlight Stage at Fan Fair X – Presented by Tractor Supply Company

About CMA Fest

For more than 50 years, CMA Fest has united the Country Music community, bringing fans, artists and industry professionals together for four unforgettable days in the heart of Nashville. What began in 1972 as Fan Fair® with just 5,000 attendees has evolved into the longest-running Country Music festival in the world, drawing an estimated 95,000 daily attendees. CMA Fest is more than a festival—it’s a celebration of the connection between artists and fans, featuring hundreds of performances and collaborations across multiple stages, once-in-a-lifetime moments, and the vibrant energy of Nashville, all fueling something bigger than the event itself. Through the participation of artists and the broader Country Music community, a portion of proceeds support music education initiatives nationwide through the CMA Foundation. This year marks the 23rd consecutive year that CMA has produced a summer music program to air as a network television special on ABC and Hulu.

About the CMA Foundation

The CMA Foundation transforms lives through the power of music education. Established by the Country Music Association in 2011 and headquartered in Nashville, TN, the nonprofit 501(c)(3) invests in high-quality programs that ensure all students have access to music. In partnership with the music industry and like-minded nonprofits, the CMA Foundation directs research-informed funding where it makes the greatest impact—empowering music teachers through professional development, providing resources for classrooms and programs, and creating life-changing opportunities for students.

About SoFi

SoFi Technologies (NASDAQ: SOFI) is a one-stop shop for digital financial services on a mission to help people achieve financial independence to realize their ambitions. 13.7 million members trust SoFi to borrow, save, spend, invest, and protect their money and buy, sell and hold their crypto – all in one app – and get access to financial planners, exclusive experiences, and a thriving community. Fintechs, financial institutions, and brands use SoFi’s technology platform Galileo to build and manage innovative financial solutions across 128 million global accounts. For more information, visit www.sofi.com or download our iOS and Android apps.

For more information about CMA Fest, visit CMAfest.com. To access CMA Fest press materials, visit CMApress.com.