Award Criteria

This Award goes to the artist and director. The Award is for an original Country Music video not more than ten (10) minutes in length featuring the entire singular performance of not more than one (1) song or medley. The video must have been first released in its entirety during the eligibility period. Voter should give consideration to all audio and video elements including, but not limited to, the artist’s performance, creative, and production, as well as the overall impact and reach of the music video.

Only one music video for a song can be nominated per master rights holder.